I make content that moves product - and people.

I'm a social media and content creator with a background in textiles and fashion. I edit, publish and create - Reels, TikToks, product photography, styling and copy - for brands that need content to actually do something, not just exist.

I studied Textiles and Surface Design at Birmingham City University, then spent years working with product and brand: styling and tailoring at Levi's, visual merchandising at Ted Baker, and four years running social and content for a UK fashion and accessories brand. Alongside that I design and sell my own upcycled denim label, Salvador Denim - so I've built a brand from nothing and know what it costs.

I'm a native English speaker living in Brazil and fluent in Portuguese. For brands selling between Latin America and the UK or US, that means English content that reads like a native speaker wrote it - because one did.

266,000 views. 15 registrations.
~$45,000 in revenue.

The Reel - 266K views

The brief. Rise Ultra Series is an annual ultra-marathon in Morocco's Atlas Mountains, raising funds for communities affected by the 2023 earthquake. The event needed runners to register - and needed people to understand why the race exists.

What I did. I take the raw race footage and cut it into story-led short-form video: runners, landscape, and the communities the event supports. Every edit, caption and cut is mine.

The result. One Reel reached 266,000 views and converted 15 event registrations at $3,000 each - approximately $45,000 in registration revenue. It performed both as organic content and as paid ad creative.

266K

Views

15

Sign-ups

$45K

Revenue

Cut, captioned, published.

Registration drives and mission storytelling.

Beyond race footage I produce the content that carries the campaign: registration pushes, partner messaging, and the storytelling that explains where the money goes. Two strands run in parallel - one built to convert, one built to make people care.

Four years owning a fashion brand's content.

The brief. Antigo is a UK fashion and accessories brand - clothing, scarves, gemstones, pearls and sterling silver jewellery. I ran social media and content for four years.

What I did. Weekly Reels and product photography, brand voice and daily publishing across Instagram and email, online store operations including inventory and product pages, and promotional print and digital assets designed in Photoshop and Illustrator.

My own label - designed, shot and sold by me.

The brief. Salvador Denim is my sustainable label: bespoke, upcycled denim designed and produced by hand. It's also where I prove the whole skill set on my own money - design, production, content, customers and sales.

What I did. I create 100% of the brand's content - Reels, product photography, styling and captions - and manage customers end to end, from first enquiry through commission, production and delivery.